You’ve dotted your ‘I’s and crossed your ‘T’s i.e. gotten a degree and landed a job. Good on ya!
But what’s holding you back? Why aren’t you progressing as you should be?
1. The xoxo’s at the close of your email (Unless you’d share a Chapstick with the recipient, an x is unacceptable)
2. You haven’t diversified and don’t know how to code.
I promise you they are equally important but don’t fret, here’s how to fix them.
LESSON #1 Length matters.
Long emails are the enemy of efficiency. Seeing a long email appear in your inbox from someone you work with, is like receiving a machine gun assault to the eyes.
A good argument in three sentences will sway more people than a brilliant argument in a hundred sentences. Don’t fight it.
This translates exactly to every business in every industry. Efficiency sells.
Use dot points, numbering systems and the occasional bold type (occasional) to structure everything and have all necessary information stand out – there’s nothing worse than searching through a wall of text for one tiny (but important) detail.
Learning to code gives you a roadmap to building such efficiencies in business. There no other way to cut it. It’s important.
Here’s a truth bomb: you can only know what you know. I’ll say it again: you can only know what you know. So if you don’t understand how an app works how can you understand what opportunities there are to make it better? In the same way, if you don’t understand how to read a roadmap, how will you be able to see the other streets that may be worth visiting?
You don’t need to code for a living but it certainly helps to understand how it works if you want to be an industry innovator and bring efficiency to what you do.
[Shout out here to the Coder Factory Academy who can teach you the ropes over a 12 week, night course]. Do your self a favour, enrol.
LESSON #2 Ain’t nobody got time.
Emails are not a group text equivalent. Treat them accordingly.
Avoid a day-draining barrage of emails by laying it all out on the table in the first email you send.
Example: Instead of playing digital volley ball (“Meet Monday at 2pm” – “Yes, sounds good, But not Monday. Tuesday?” -“Oooh, Tuesday is bad for me. Thursday am?” – “Can’t, are you around Fri late arvo?”) state every available option up front so that the recipient can select a time and you can meet at aforementioned time.
It almost goes without saying but don’t reply all to emails that don’t need a reply all.
Useless reply all emails are the ninth circle of hell.
Trying to buy a product online and receiving an email from a publisher or booking a restaurant online should be the same: easy, seamless and customised.
How do you do that? How do you make it easier for your consumer to spend with you? You probably know how theoretically but instead of drawing it on a piece of paper and playing digital volleyball with a tech team, learn how to build the innovation you want and write the map for them to build.
LESSON #3 Customisation matters.
While we spend our whole teenage lives trying to fit in, we spend our 20’s trying to stand out; so perfect the art as early as you can.
Signing off in an email is more important than putting a paper towel over your food in a communal microwave. Build a personal connection before you say goodbye. Personal branding 101.
The same can be said for the business you work in. You want to bigger, better, and paid more than your competitors? Enter, Branding 101. Be customised.
Learning to code is the tool you need to customise every practice you do, and if you understand the coding mechanics that make up every single tech product in the market, chances are, you’ll be the person who can craft the next best thing.
LESSON #4 Matching people and businesses is the way of the future.
You must always ask both parties separately before putting two people on an introduction email. Not doing so is the digital equivalent of Married at First Sight for colleagues aka awkward.
Pairing people up via email is done to bring them together so that they collaborate but it’s important to do it right. Announce the intention wherever possible. In the actual e-introduction email is fine, but call attention to it. Don’t let it sit idle.
Collaboration and pairing; this is what most of the billion dollar tech apps have mastered in the last five years. AirBnB brings houses and holiday-ers together, eBay brings buyers and sellers; Uber, drivers and travellers.
Learning how to bring people together and bridge a gap in the market may be your wining lotto ticket, so learn how to do it.
Diets that start on Monday are apart of a swaying, a back-and-forth of gaining and losing five kilos throughout your life. Waiting for that perfect situation to emerge so you can finally start your business or side project is like that diet.
You’re thinking, “Of course I can learn how to email, I can already write, but how can I learn to code?” Well it turns out, coding is a lot like writing. And if you’ve got this far you know how to read and write.
So you’ve really got no excuse, learn to email and learn to code.