Charles Sturt University, helping you learn the ABC’s of the creative job world.
A is for Advertising
Working in advertising could see you doing anything from the creation and execution of marketing plans to working on product launches, advertising communications, consumer research or promotions.
You want the consumer (the person who users your product) to buy your product over the competitor’s, so you need to persuade through clever campaigning.
B is for Broadcast Journalism
Want to be a television or radio reporter? You need to be able to understand and use technical language, and translate that into digestible content for a specific audience. Just ask, CSU Graduate Eloise Sohier!
Find the course that Eloise studied.
C is for Creative Agency
Forget viral video campaigns! Effective marketing campaigns come from a creative agency that will think critically and analyse the needs of the target audience.
D is for Design Brief
Can’t stop dreaming of typography? Maybe design is for you. A design brief is something that is vital to any design project as it will provide the designers with all the information needed to exceed the expectations of the client.
E is for Editor
Do you have an eye for detail, a love for print and consider typography a hobby? Well, a career in magazine or book publishing, online publishing or editing could be calling you. Working in a magazine or editorial brand is diverse mix of hats to wear; on an average day you could be writing content, researching trends and stories, working on galleries or working with the design team. Just ask Justine Cullen, Editor in Chief of Elle Magazine.
F is for Film
Have you considered writing film scripts? Ask yourself, do you love to read and write?
Or, do you want to capture the film? A cinematographer is the individual in charge of the camera and lighting crews on a movie or other production. It is the responsibility of the cinematographer to realise the vision of the director by making technical and artistic decisions in regards to lens choice, exposure, lighting, composition, filters, camera movement, colour-grading and more.
G is for Graphic Designer
Have a message or a product you want people to notice?
If you’re trying communicate a concept in a visual way then you’ll be using graphic design to get your message across. From pouring your morning cereal to waiting for the last bus home from the pub, you’ll find yourself looking at the work of a graphic designer.
Graphic design is about solving problems visually.
H is for Hungry
The media world is a fast paced, action packed industry that is mighty competitive. To make a break in the industry you’ll need to be exceptionally driven and hungry to succeed.
Which leads us nicely into the next point…
I is for Internship
An internship experience is about gaining diverse experiences and perspectives on the industry. Having endless internships listed doesn’t make you an expert, (but it will certainly teach you what you do and don’t like in the industry).
Instead, an employer will be more impressed when they look at a resume with just one or two internships on it and if you can list projects you worked across and can display real engagement and involvement. Look for internships here.
J is for Journalist
There are many types of journalists, from a newspaper columnist to the foreign correspondent, the magazine feature writer to the freelance book reviewer; the opportunities and variety are huge. Having a way with words does not necessarily mean that you need to work in print though; TV, online and radio have teams of journalists working on daily content buckets to be feed through the talent, online platforms or through social.
In the creative and media world the saying, “It’s not what you know, it’s who you know,” rings true. From an early age you should be building relationships with people in the industry through work experience, university and personal contacts.
L is for Learning
To succeed in the media industry you’ll need a mix of theory and practical skills. CSU graduate, and now television journalist, Eloise Sohier says, “I couldn’t recommend the course or the University more. I was initially attracted to the university because I knew that the University had a really great reputation in the media industry; and actually, my graduating year were leaps ahead of those at other universities studying the same discipline because we had such a hands-on, in the field approach to studying, which is what matters most in this industry”.
M is for Marketing
Ever wonder why you don’t see commercials for alcohol during the 6 o’clock news?
Or why ads for ‘quick escapes’ and ‘holiday deals’ are usually promoted at the end of a working day?
It all has to do with demographics. You’ve got a lot of young families watching the news, and the ad spots will be filled with brands that suit their needs like shampoo, milk and family cars. A business wants to place their products and services in front of audiences they know are watching, listening, or even driving by on the road. How do they know where and what to share about their product? They turn to marketers, market researchers and media planners.
N is for Needs and Wants
Advertising is about selling. Media is about entertaining. The wants and needs of the audience and consumer is at the heart of everything you’ll ever do.
O is for Out-of-home
Out-of-home advertising (aka OOH advertising) is advertising that reaches the consumers while they are outside their homes. Think billboards, bus shelters and the back of taxis.
P is for Public Relations
At its core, public relations is about managing the communication and public perception of any organisation, person, product or specific issues – by handling media enquiries, crafting positive and persuasive messages in the marketplace and most prominently, getting positive exposure and editorial coverage.
You could be working for a not-for-profit organisation, a corporate brand, an event or even a specific person.
Working in the industry isn’t often what people think, and choosing to specialise in fashion PR is only one small avenue that you might choose to pursue, despite the perception we may have from shows like Sex and the City and Gossip Girl.
If this sounds like it could be for you, find the course you need.
Or land yourself the dream internship.
Q is for Quantitative (and Qualitative)
I can’t tell you how many students I’ve come across who tell me they avoid taking any classes that involve quantitative analysis or statistics, but the truth is, marketers need numeracy skills every day.
Marketing is far from pretty pictures and viral video campaigns, it is about making money for the company you work for. So, you need to be prepared to analyse everything you do, otherwise you’re wasting a whole lot of time making decisions without proof that they work or are adding benefit to your business in some way.
Even a social media marketer will spend every day looking at and interpreting charts and graphs to understand how posts and pages are tracking and reaching the audience. You need to be able to look at a spreadsheet of numbers, make the proper calculations, and analyse what they mean in regards to engagement.
R is for Radio
Radio is one of the most fast paced industries to work in and alongside online news is the quickest media for disseminating information. You could be a music director, a host, a producer or a news reader. Or an Executive Producer, like Gabriella Power.
Find the course that Gab studied.
S is for Social Media
Contrary to the perception of many, a career in social media is much more than angling for the perfect Instagram, live-tweeting from big-ticket events, and pinning like crazy on Pinterest.
Working in social media, whether as a community manager, a strategist, or a digital PR manager, in-house (at a company itself) or out of house (at an agency), has unique challenges.
T is for Television
Working in television still holds huge appeal as a glamorous career, in spite of long hours, hard work and tough competition for jobs. In the huge industry that is television you could be working on adding post-production polishes to programmes, filming, hosting, script writing or producing.
U is for University
Considering a creative career?
Charles Sturt University has the strongest reputation in the media industry for their hands-on, approach to media and communications, which means you’ll be job-ready by the time you graduate.
Find out more about their courses here.
V is for Videographer
What’s the difference between a videographer and a cinematographer?. Well, videographers are often associated with event videography, live TV, small commercials, corporate videos and weddings. Since videographers often work solo, they commonly handle all the other elements of production, including editing, sound, lighting and more.
A website designer is responsible for the layout, colour scheme, and general design of a website.
Designing a website is not just about making said website aesthetically pleasing though. Skilled website designers must also make a website easy to navigate, so visitors can find exactly what they need as soon as possible.
Website designers must also know how to help a website rank in a search engine and where to place advertisements so they are effective.
X is for UX
UX stands for User Experience, and UI stands for User Interface.
The quality of a website is judged on how impressive the website is to each different customer that uses it. How easy is the website to use? How feature rich is it? How fast is it? How extensible is it? How polished is it? How many (or rather, how few) bugs (tech issues) does it have?
A UX designer is responsible for organising the flow of digital solutions to deliver the highest quality user experience.
Y is for Yesterday
To succeed in the industry you to be a resourceful go-getter with a knack for getting things done under strict time demands.
Yesterday’s news is history and so you will need to have your finger continually on the pulse.
If you enjoy the rush of creating content, telling stories and producing interesting pieces of bit sized information, this could be the avenue for you.
And so don’t expect many of these… Zzzz…
But you’ll be used to the lack of zzz’s if you’ve experienced the life of a CSU student…
Want more? Try our beauty or brains quiz.