6:30 am: I am awake and I am already multitasking. I quickly scroll through my instagram feed screen grabbing anything of interest or inspiration. After a quick look through my calendar and new emails I am out of bed.
8:00 am: There are not enough hours in a day, especially when it comes to editorial fashion – because your network of inspiration is endless. I get to work at 8:00am each day. Admin work is always the first thing I do when I get to the office before things get hectic and busy. I have around 32 e-mails in my inbox today, most of which are PR queries. It takes me around 30 minutes to check the rest and send out my replies. I also have about 15 administration “To do’s” already for the day: Did those shoes get returned? Have we booked in the shoot date with that PR company the next clothes loan?
9:30 am: The editorial meeting – we have this once fortnightly to make sure we are on track to reach our editorial content deadlines. We had 2 different events covered last night and we are looking through the best of the images to run a gallery in the upcoming magazine. We are careful to make sure that the people and trends are on track with our monthly content plan. Next, I run through my progress on the editorial stories for the next print – and our online content pieces. We need to ensure that we are sharing across the digital and social space – as well as preparing fresh content for the magazine each week.
10:30 am: Second coffee for the day. Now that I am partially relieved to know what we’re doing for today’s stories, I make my way back to my desk, read the 2 features I have received this morning from our Editor in Chief: One about the new Victoria Beckham spring shop front launch in London last week (where I also found a few must haves) and the other one about an interview with a top English model (she has recently collaborated with an international clothing chain and we are choosing to make a comment in the ‘trending’ page).
1:30 pm: Done Editing – this quite a quick turn around today!! Both features ready for the day.
2:00 pm: Over my desk lunch, my secret vice is checking celebrity blogs online. I think of it as part of my job really.!! I have to check their clothes, their bags, their make up on the one hand. I sent a few links to our gossip columnist, scroll through my social feeds and then pack up from lunch.
2.10pm: After my online fix I spend a bit of time in the fashion cub board with my Fashion Coordinator looking through our range of loans. It is good to have a quick stock run through before we head to a PR showroom this afternoon.
3:00 pm: We arrive at the showroom on time, greet a couple of editors I know from competitor magazines, and start gazing around the workshop. I check out news designers, new clothes, bags, shoes ranges – as much as you are shopping for yourself you need to have in mind the stock that you just agreed on running back in the cupboard.
5:00 pm: Back in my office. Quick brief with the publisher, I will need have another 2 features edited and sent to him before I go home tonight for the morning content update. We are running some themed fashion galleries – so I will need to source and annotate some images. Once this is done, I send a few Thank you and enquiry emails to the relevant contacts from the Showroom launch. The afternoon has given me some great ideas!
6:40pm: On the way out I quickly grab a copy of Vanity Fair that was just delivered to read on the bus home – loving what you do for a living count as a pure blessing?
Does this sound like a job that you would like? Ex Madison Magazine Editor Lizzie Renkert gives her advice for landing the role HERE.