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THE LUST LIST’S SALLY SPRATT

Meet the beautiful mastermind behind the cult status illustrations of The Lust List.

Represented by the Ministry Of Talent and powerhouse Roxy Jacenko, Sally Spratt works with some of the biggest names and brands in fashion. 

Where did it all start?

I have been drawing and creating since I can remember…I grew up drawing everything, making all manner of things from scraps & in general always trying to design, style & make things visually exciting. It hasn’t changed too much over the years, however now I draw & design for a living, surrounding myself with inspiring and talented friends that become my every day inspiration.

I began my studies in Design Fundamentals at Enmore Design College & worked out where my passions lay. I then continued my education at the University of Technology, Sydney, graduating with a Bachelor of Design in Visual Communication (Hons) in 2008. One of the most exciting & rewarding opportunities I had during my degree at UTS was to spend 6 months exchange at Central St Martins College of Art & Design in London.

Do you think the decline of ‘physical’ products such as print and magazines means that opportunities for ‘old school’ creatives like yourself are on the decline?

Yes & No. I think the shift to online allows young creatives to actually broaden their net. The acceleration in electronic content means growth, international exposure & more opportunity. The physical products may be on the decline but if you can offer both (digital & physical/original work) then this allows for growth in both departments.

Tell me how you got that all elusive ‘foot in the door’?

I credit social media for the launch & continual growth of my business. I think it is an incredible business tool and if used correctly, can generate rapid growth & results. This also allows you to keep your finger on the pulse with a single swipe or click.

But, my opportunity to work with Roxy was by pure chance! In 2013 I sent out a few Christmas cards hoping to expand my social media following and pick up a few more jobs. Then out of the blue I receive this call from Roxy (from Sweaty Betty PR & Ministry Of Talent) asking me to consider joining the MOT team. Since that day I have never worked so hard with such a supportive & encouraging team of people by my side. [Working with Roxy] was the best decision I have ever made!

 

A day in the life of a creative, tell me about the times that aren’t great?

It was tough in the beginning as I had next to no income and I was living week-to-week, surviving on frozen spinach & rice. There was even a time my parents asked me to dinner to help me out. I declined due to no petrol in my tank and not wanting to tell them I couldn’t pay for petrol to come over. My goal was to be where I am now and without these hurdles I don’t think I would have found my drive & focus. I wanted this career & my comfortable lifestyle (where I can pay for food and petrol) that I just had to figure it out.

Nothing worth having comes easily.

Have you ever told anyone NOT to pursue a creative career?

Never! it makes me so happy, I want people to have that same experience too. I think creatives recognise we’re not quite on the same pay packet as someone in finance or sales but it’s such a (creatively) fulfilling career we’re happy to meet in the middle.

 

In relation to your study and career choices, is there anything that you ‘wish you had of known’?

Not really, I have got to where I am now because of the path I chose. Despite probably taking the long way around, I have learnt very valuable lessons along the way. No regrets.

THE LUST LIST’S SALLY SPRATT
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