Think, Nike "Just Do It", L'Oréal: "Because You're Worth It", MasterCard: "There are some things money can't buy. For everything else, there's...
Writers! There's a huge void between what we THINK and what we DO.
As ever, the usual disclaimer: “buyer beware” and do your homework.
Even if that company's official line is "no unsolicited material".
In an ideal world, One Pagers would *only* be judged on whether the idea is good or not.
Every week I see Loglines and Taglines being mixed up. PLEASE STOP.
This is another chance to really SELL your script & your story, yet 9/10 writers forget this.
There's more than one way to do this, so let's make it manageable.
Chasing the infamous 'it'.
From an English Major, an Account Executive to a PR copywriter: A must read for media students