Have you ever been walking down the street and come across a company setting up a booth and giving away free samples of a product? Maybe that sample spurred you to buy the product later, or maybe you couldn’t get the company’s name out of your head that day.
Event marketing takes marketing out of the office and into the public, allowing companies to interact directly with potential customers, giving them the chance to demonstrate the effectiveness of their product or service. If you’re the marketing and/or events manager on one of these jobs, you’re in it for the long haul. From planning and public relations (PR) through to implementation aka making it happen, you’ll have a role to play and something say for everything. And we mean, everything.
What do you do?
Event marketing specialists might work at trade shows, concerts, sporting events, town fairs, or any other event where public exposure of a product or service is possible. These individuals develop schedules and plans for various events and develop marketing booths for them throughout the year.
As an event manager, you’ll hire and supervise staff, reserve a location, arrange catering services, and set up other accommodations for the event. You might, for example, hire someone to run audio-visual equipment or arrange for limousines to pick up guests. You’ll monitor the event while it’s taking place and resolve issues ‘on site’ as they arise. An event manager is also responsible for ensuring compliance with all health and safety regulations and legal bits and bobs. You may even help promote the event and develop advertising plans.
What kind of person do you need to be?
Event managers must have excellent organisational skills. You’ll also need to be detail-oriented and have the ability to work well within deadline restrictions. Because this job entails working closely with cast, crew, outside vendors, and sponsors, you’ll also need superb written and oral communication skills.
It’s definitely not all the glamour and glitz you might think it is either! Event managing is a hands-on position, and you may do some physical labor when deemed necessary.
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