Consumer research suggests that the kind of person attracted to a job labeling them a ‘genius’ is usually more of a douche-bag than a genius.
On her exit from Sydney’s Bondi Apple store, dissatisfied customer Annabelle Jones told The Footnotes, “Steve Jobs certainly wasn’t as smart as Aston Kutcher made out if he thought that Genius Bars were something people needed in their lives. ‘People love bars and people love geniuses. What can go wrong?’ Literally everything. Maybe he never went to a bar in Newtown. The word “bar” and “genius” in a job title seems to attract a certain kind of person.”
She goes to explain, “We all know someone who fits the mould – people who just love to one-up your story with a bigger, more important story of their own. They aren’t pleasant to be around at the best of times, let alone in a role that labels them a ‘genius’ when all they really do is distinguish whether a phone has water damage or not.”
She reports that the combination of booking online appointment, waiting a week, arriving at the recommended “fifteen minutes early”, signing in on an ipad, being escorted to a “technology waiting zone” by a member of staff, before being approached by four more staff who couldn’t help her – but wanted to introduce themselves – only to be served twenty minutes late was “just annoying”.
The Footnotes spoke to someone wearing a blue polo in the store (we were unable to confirm their position as staff, possibly because we didn’t make an appointment online) who rebuts her claim saying, “Sometimes customers feel dissatisfied because they are unreasonable. She [Annabelle] had four staff approach her, introduce themselves, shake her hand and lead her to another position in store before she was even helped by a technician; and that doesn’t include the two people she would have spoken to on the phone before she came in. You have to ask yourself, where else would you get service like that?”